Can you relate to any of this?
You started your business because you’re passionate about your work (and, not to brag, but you’re damn good at it). But now, instead of focusing on growing your business and doing what you love, you’re bogged down with administrative tasks and constant firefighting.
You envisioned a business that allows you to work on your terms, yet you’re stuck working endless hours with no time to grow or enjoy life.
Entrepreneurship was supposed to bring freedom, but now it feels like you’re trapped in the “80-hour workweek” grind.
You feel like your business is running you, not the other way around.
If any of that feels familiar, I’m here to help.
I didn’t set out to become an operations specialist…
After interning at a Big 4 accounting firm in college, I quickly realized corporate life wasn’t for me.
(Great free snacks, way too much bureaucracy.)
So instead of moving to D.C. and working as a corporate auditor, I took a job with a small consulting firm.
I was employee #1 for a three-person team. And as anyone who’s ever worked in a small business knows, every team member wears a lot of hats.
Even though my primary role was accounting/finance, I found myself interviewing and hiring staff, creating our team handbook, and documenting our operational policies and processes.
That pattern continued in my next role (employee #1 of a two-person team).
As managing editor of a personal finance website, it was my responsibility to train and manage our growing content team.
I knew that in order to keep our content consistent and high-quality, I had to start cloning myself. And in order to do that, we needed systems.
So I took to task documenting everything I knew — creating editing checklists, content guidelines, SEO tutorials, and setting up a tool to manage all our work in one place.
Having all of these processes in place allowed us to easily onboard new team members, set clear expectations, and save countless hours of feedback.
Because everyone knew exactly how and when to do their work.
That’s where my love of systems began.
I’ve worked with small businesses across various industries.
But always with the same goal: to systemize, streamline, and automate wherever possible.
Whether it’s documenting processes to help you delegate or creating new systems from scratch, my mission is to save you time.
There’s nothing more rewarding than helping my clients reclaim 5, 10, 15+ hours a week in their business. I mean, think about it – what better gift is there than the gift of time?
How you use those extra hours is up to you.
Some of my clients take on more clients and increase their revenue.
Some spend less time working and more time with their friends and family.
And some implement a 4-day workweek so they can veg out on Fridays and rewatch Gilmore Girls for the 17th time. (That’s me. I do that.)
Imagine what you could do with an extra
15 hours a week.
Ready to reclaim your time and transform your business?
The Juicy Stuff
If you’re anything like me, you didn’t just come to this page for a sales pitch about how much time I can save you in your business. You came here to be nosey.
You want the juicy, nitty-gritty, who-are-you-really kind of stuff. So here are some more personal facts about me:
I grew up in a small town in southwest Virginia where I lived on a farm with my dad and in low-income housing with my mom.
For a brief stint in middle/early high school, I showed Simmental heifers. At 4-H cow/calf camp (very different from band camp) I won the “most improved” award because by the time I left I wasn’t afraid to stand next to my heifer anymore.
One time, my grandaddy said to me, “You know, I got in a hurry once, and I didn’t like it. So I haven’t done it since.” And I felt that in my bones. I strive to be as zen and live-in-the-moment as that man.
Before meeting my partner, Joseph, I lived on cookie dough and Velveeta mac and cheese. Now I’m reading books about the gut microbiome and eating homemade yogurt. And it’s all his fault.
At any given time, I’m reading between 3 and 10 non-fiction books (mostly personal development). And I may finish half of them.
If you’re into personality tests, I’m an INFP, Enneagram 9, Obliger (Four Tendencies), and every career test I’ve ever taken has told me I should be a teacher.
My comfort shows/movies are Gilmore Girls, Parks & Rec, Pride & Prejudice, and New Girl. I could literally rotate between just these and never get sick of them.
I have the sweetest dog in the world, Benny. Nicknames include: booger, booger butt, Benny butt, puppy butt, and basically anything followed by “butt.”
If you pass me driving down the street, there’s a 99% chance I’m blaring Ray LaMontagne, Sugar Ray, Hozier, John Legend, or some 2000s R&B.
I’ve struggled immensely for years with showing up authentically online. For a while, I didn’t even know what that meant for me or if I even believed in the concept of “authenticity.” This page is my best attempt at showing you who I am. If we work together, you’ll get the foul-mouthed, overly casual, baggy-jeans-and-sweatpants-wearin’ human you see here.